ITF East Montgomery Featured in Montgomery Advertiser

High intensity workouts with encouraging friends is the formula for Iron Tribe Fitness, a new east Montgomery business set to open in mid-April.

Iron Tribe will be located next to Rave theater just off Vaughn Road in the Festival Plaza Shopping Center, said Michael Hartman, manager of the local store.

Warren Beason is the owner of Iron Tribe and attributes the fitness concept to what worked for him years ago in a neighbor’s garage.

“I lost 40 pounds, knocked seven minutes off my five K and added 100 pounds to my dead lift,” he said outside the site of the business to be located at 7927 Vaughn Road. “It’s a holistic approach including fitness, motion and we teach the Paleo Diet — staying away from processed foods.”

Hartman, a former cross country runner, said Iron Tribe has entered the River Region market partly because the company did not see anything like Iron Tribe in the area. There are six locations in the Birmingham area, where Iron Tribe got its start.

“Iron Tribe is a community-based, functional fitness club,” Hartman said. “We specialize in…”

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